July 24, 2007

Merscom to Publish Jewel Craft

Visually stunning game to be available worldwide in Fall 2007

Merscom announced today it will be publishing Jewel Craft, an engaging point-and-click game in which players create their own jewelry masterpieces. Available this fall, the game has been rated E for everyone by the ESRB and will be available under Merscom’s ShadeTree Games label.

In Jewel Craft, players learn the ancient art of cutting gems and creating unbelievably intricate pieces of jewelry. Along the way, players follow the adventures of a young apprentice gem-cutter as he becomes a master jeweler celebrated throughout the kingdom. Whether choosing stones to create brightly colored and delicate pieces, or relaxing in challenge mode, Jewel Craft is a beautiful new turn on match-three gameplay.

“We are really excited about the release of Jewel Craft,” said Lloyd Melnick, chief customer officer at Merscom. “The graphics are stunning, the gameplay is quick and engaging, and the storyline is thoroughly developed. It takes our casual game publishing efforts to the next level; after applying our analytics Jewel Craft will be as good or better than anything else on the market.”

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